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More interesting to bargain hunters, though, is the BLU R1 HD, a phone you can get for $50 with 8GB of storage and 1GB of RAM or $60 with 16GB of storage and 2GB of RAM.īLU (which is short for “Bold Like Us,” so let’s just stick to BLU) has been in the low-end smartphone market for a while now, but just as the original Moto G redefined what you should expect for less than $200 back in 2013, the R1 HD is redefining what you should expect to get for less than $100. One of the “Prime Exclusive” models on offer is the Moto G4, which sell for $150 or $180 depending on the configuration.
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In exchange, buyers get a $50 discount on a handful of already-inexpensive phones, assuming they’re already paying $99/year for an Amazon Prime subscription (one could conceivably skirt this requirement by signing up for a Prime trial and then canceling).Īmazon still gets most of the benefits it would have gotten from Fire Phone buyers-a bunch of miniature billboards and a collection of preinstalled apps that point customers to other Amazon apps and services-but it doesn’t have to do as much work to get those results. Until now.Īmazon is getting back into smartphones, but instead of dumping money into R&D and maintaining its own forked OS and ecosystem, the company is taking a page from its e-readers by slapping ads and preinstalled apps onto existing budget-friendly phones. Talk of a follow-up phone persisted for a while, but no phone ever surfaced.
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The Fire Phone's reputation was mostly deserved-Amazon’s fork of Android cut it off from the Google Play ecosystem, and its hardware was built around a couple of gimmicks that didn’t actually address actual needs. Amazon took a $170 million write down on unsold inventory and contracts with its suppliers, and the phone’s $649 starting price tumbled below $200 in just four months. Further Reading Review: Without quick updates the Moto G4 is merely good, not greatĪmazon’s Fire Phone was, by any reasonable metric, a colossal failure.